April 2011

Your Marketing Strategy

Do you have a marketing strategy? What is a marketing strategy? Your marketing strategy is the core of your marketing plan. It includes your target market.  Add to that your core product – which directly matches your target market needs and is customized to fulfill their wants. Now the next step is crucial. Do you have a plan to effectively gather customers AND then systematically move them through a sales process where you continue to sell them MORE. Now I was intentionally vague by saying only MORE.  The MORE can be another product, it can be a regular on-going service, it can be an up-sell, a down-sell or a cross-sell. Again look at the crucial step above – too many organizations only focus their marketing on the first stage – trying to find that magic formula to effectively gather customers.  That is only 20% of the reason for success for a business.  Like the Pareto …

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Business Focus

Purpose of Business Think of your business as gathering customers! How do you find and keep customers. Do not worry about profits at the start – instead focus on the customer. Perfect Customer Who is your perfect customer? Describe your target market. Who is NOT your favourite customer? Customer Satisfaction Business success is all about customer satisfaction. Need to satisfy your customer so they buy again. Then need to build on referrals – by having satisfied customers refer you. How will you – – and your customer – – measure satisfaction? Value What is the VALUE that you add – describe it – how can it be measured or recorded. Is that value the same for all customers? What increases that value? What could decrease that value? What is in if for me? (Me being your customer) Core Product What is your Core Product? What emotional need is fulfilled by your product? What are you …

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Seven Ways to more Profits

Great article over on MOMeo Magazine.com written by Gina Bell. It discusses seven profitable ways to get more profits. Here is a snapshot countdown in my FAVORITE order: 7 — Capitalize on your Unique and .. . 6 — You have a BRAIN – use it. 5 — Be like a 6 year old – Ask Ask Ask! 4 — Hide and Seek is only for kids – not business! 3 — Find a partner – a partner that works with you. 2 — Create – Duplicate – Share again and again. 1 — The BIG ONE!! Go check it out now.