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December 2011

WordPress Plugins

There are a number of essential plugins if you are running a WordPress site. Askimet is the span tool that comes with WordPress.  There are others available, but I have found that Askimet works just find in most cases. The next tool you should have is an SEO plugin.  All In One SEO was almost an industry standard, but recently more and more people are going over to WordPress SEO by Yoast.  I find it easier to use and also the way it analyzes your posts in order to optimize them for the focus keyword is brilliant and very helpful, especially with my clients. […]

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Back from Holidays

I just got back today from a week in BC.  It was really amazing week.  We left last Sunday and headed to Lake Louise where my boys Snowboard with EvolveSSX. Then we headed west through the Rogers Pass.  The mountains are truly breathtaking and we had a couple hours of daylight to enjoy their magnificence.  We stayed Sunday night at Salmon Arm in a great hotel – the Holiday Inn Express.  Beautiful suite, clean and comfortable rooms, and a nice hot breakfast all included. The next day we were off for Whistler – through the back country.  A truly breathtaking scenic drive that everyone

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Website Design – WordPress? Html? or ??

I like to think I keep an open mind about most things. Working for a variety of clients in many industries, you get to hear all kinds of opinions.  Not that I believe it all.  But I need to not dismiss the thoughts, beliefs and ideals of the people I work with (no matter how dillusional they seem to be). One area that there is lots of discussion is around the tools and underlying format to use when building a website.  This debate has been going on for some time.  I remember the discussions I had with my brother-in-law years ago as we debated

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What is an E-Marketing Strategy?

E-Marketing – wikipedia defines it as ‘digital marketing or online marketing – where your market or promote your product or service over the internet.’ Creating your E-Marketing strategy begins – like any other marketing strategy – with your target market and your USP. From there you have to determine your customers buying behaviour related to the internet. How do they interact online? What actions are they taking – related to the internet – that leads them to purchasing your product or service. The review of the online buying behaviour should allow you to determine which online tools will be most impactful to your target

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