E-Marketing – wikipedia defines it as ‘digital marketing or online marketing – where your market or promote your product or service over the internet.’
Creating your E-Marketing strategy begins – like any other marketing strategy – with your target market and your USP.
From there you have to determine your customers buying behaviour related to the internet. How do they interact online? What actions are they taking – related to the internet – that leads them to purchasing your product or service.
The review of the online buying behaviour should allow you to determine which online tools will be most impactful to your target market. This is where you determine if you are going to use banner ads, paid search, social media, search engine optimization, email along with your website to draw your customers in and move them along the buying chain.
From there you move to the tactical level of E-Marketing strategy.