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March 2012

Building your Personal Online Brand

Your online personal brand is increasing daily in value.  Sites like Klout attempt to measure that brand,  Whether they do a good job or not is yet to be decided. If you plan to expand your influence a strong brand online is necessary.  Here are the tools you need to create and build your online personal brand. Facebook – yes Facebook can be powerful for brand building.  It is the number one social media site, therefore if you want to reach a hungry crowd – that crowd will be on Facebook somewhere. LinkedIn – although not as big as Facebook in shear numbers – […]

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Good News from a Tire Company

I was pleasantly surprised today! I received two cheques in the mail – for $50 each. I was only half expecting to receive these cheques – and now that I did it is time to honor the business that sent them. You see I have a car – and that car needs tires every once in a while.  So before X-mas I purchased a set of tires for my car from the local tire dealer – OK Tire in Innisfail. They had Toyo Tires on for a good price and along with the good price, you could send in the sales information to get

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Press Release Tips

Put out a press release for a client today.  Press releases are an excellent and quick tool to get the word out about your business. They also provide excellent links back to your website when they get distributed around the web. Here are a few tips to help you out. Follow the normal press release template.  Reporters and editors don’t like to be surprised. Make sure your press release is about NEWS – not just promoting your business. You can be creative, but it still has to be something new. Identify the source of the information at the beginning of the press release. Write

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