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October 2023

Guiding Local Buyers on Their Journey to Purchase

Leave a Comment / Marketing Basics / By

Converting potential customers into loyal clients is an art, and it involves strategically leading them through a well-thought-out series of steps. We call this journey the Buyer’s Journey. If you’re a local business owner looking to boost your sales, understanding and implementing this process can make a significant difference. Let’s break it down in simple terms: 1. Understand Your Buyers: The first step is to know who your potential customers are. You group them based on what they like, what they do, and who they are. This helps you create messages that resonate with each group. 2. Make Them Aware: Start by sharing helpful information. No need to push your product right away. Share blog posts, videos, or social media updates that address their problems without being too pushy. 3. Keep Them Interested: Now that they know you exist, give them more details. Use webinars, guides, case studies, or even interactive demos to show how …

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Incentivized Referral Campaign can grow your Service Business

Leave a Comment / J's Ramblings, Marketing Basics / By

In the vast and dynamic landscape of marketing, finding strategies that consistently bring tangible results is like striking gold. Imagine having a tool that not only boosts your business but also turns your loyal customers into enthusiastic brand ambassadors. Well, you’re in for a treat because today, we’re diving into the world of incentivized referral campaigns and the incredible benefits they offer to businesses, especially local ones. At ZedBiz, we understand the importance of crafting innovative and impactful marketing solutions, drawing inspiration from our roots in the Canadian prairies and our commitment to small and medium-sized businesses across the western provinces of Canada. What is an Incentivized Referral Campaign? Let’s break it down for you, fifth-grader style. An incentivized referral campaign is like a win-win deal for both the business and its customers. It’s a way of encouraging your happy customers to recommend your products or services to their friends, family, or even strangers. In …

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