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Month: February 2013

Stop! Before you hire a Social Media Guru – Read this.

Social media is the latest fad in marketing.  Every business owner and manager I know is asking about social media. Unfortunately, they are asking the wrong questions. I am hearing questions such as; should I be on Facebook? Or should I use Twitter and LinkedIn? Or the more generic – should I hire a social …

Stop! Before you hire a Social Media Guru – Read this. Read More »

Communication – the Double Edged Sword

Communication is a key element of good marketing. If you are communicating effectively – you can cut right to the heart of the issue and give your target market exactly what they need. If your communication is poorly implemented – it can cut the other way – losing your business, turning clients away, cutting away …

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