Marketing is probably one of the most talked about concepts, yet least understood activities in the world. My two boys are forever trying to prove how smart they are about marketing by telling me what companies should and should not do. The majority of business owners feel that they understand how marketing works – but …
Social media is the latest fad in marketing. Every business owner and manager I know is asking about social media. Unfortunately, they are asking the wrong questions. I am hearing questions such as; should I be on Facebook? Or should I use Twitter and LinkedIn? Or the more generic – should I hire a social …
Stop! Before you hire a Social Media Guru – Read this. Read More »
Communication is a key element of good marketing. If you are communicating effectively – you can cut right to the heart of the issue and give your target market exactly what they need. If your communication is poorly implemented – it can cut the other way – losing your business, turning clients away, cutting away …
