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January 2013

What is the best tactic for greatest return on your advertising dollars?

Leave a Comment / Business Basics, J's Ramblings, Marketing Basics / By

Advertising has changed significantly and continues to evolve. E-marketing is increasing in importance and traditional print and television marketing declines every day. E-marketing consists of all digital or internet based marketing. From the latest social media to email marketing. This includes banner advertising on websites and search engine optimization. E-marketing strategies have been popular due to the low cost of involvement, but time has shown that without an effective strategy, simple online tactics often fail to accomplish the organizations goal. Therefore even with lower costs – ineffective e-marketing on its own may not yield a high ROI. What many marketing professionals have realized is […]

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Not a Cute Kitty

Leave a Comment / J's Ramblings / By

I have come to realize that in the world of social media – I am at a distinct disadvantage. I am a guy – so I will admit that guys are not as pretty as girls. So in a world where every time you make a post, comment or tweet, they see your face, of course people would rather look at a pretty lady vs. my mug. I’m getting up there in age – my six-pack is long gone – my hair is almost gone, and I don’t have the money in my bank account to make up for it (right Donald). My buds

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Valuable Marketing Concept

Leave a Comment / J's Ramblings, Marketing Basics, Social Media Marketing / By

So I was doing some thinking last night. Marketing trends . . . What has been working to get the message out? What is important for a business? Companies want to build trust and credibility. Companies want to capture prospects at the right time – during the buying process. Companies want to be seen as providing a solution – not simply ‘selling’ stuff. What other trends . . . More and more consumers – both B2C and B2B are researching online before purchasing. They are using search engines to find good information. As well – consumers are looking for advice from other people. At

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