October 2013

Frequency in Marketing

Leave a Comment / J's Ramblings / By

One of the major areas that many people have trouble determining, and far too often err on the side of not near enough – is frequency in their marketing actions. And as the majority of people digest an increasing variety of media – the frequency rates that marketing actions can have is actually increasing. I guess it comes from us being bombarded by the same commercials over and over – especially when we were younger, and consuming a higher amount of the same media at the same time. We got to detest those commercials that would not stop, that we just had to keep

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Be clear in your Message

Leave a Comment / Marketing Basics / By

Whatever you are doing, you are marketing. I stress this again and again in marketing classes and discussions with clients. IT all MATTERS! Every action, every email, every conversation, and all the little things all build towards your overall brand. Thus it is all marketing. A good first step is to look at your message and be sure that you are clear in what you are saying. What exactly are you saying to your prospects and customers. A good example is a client of mine – the owner of Pearson’s Berry Farm – Duane is amazing at selling his products. What makes him amazing

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