Connecting with your People
One of the best ways to ensure long term success and sustainability for your business is to connect with the people who you are doing business with. Your customers are your people, your tribe, your family even at times… You need to build and nourish these relationships. The problem is, how do you do this. You cannot be everyone’s best friend. This is a business remember. I am not saying in any way that if become good friends with some of your clients that it is a bad thing… that is awesome, good friends are hard to come by. But in business, you are serving many, and cannot be good friends with them all. But you do need to connect with them all, make them feel special, all the right communication to happen. That can only happen when they know and trust you. So in a business situation, how do you do that, how do …
