Cross Promotions in Strategic Marketing

I was staying at a local Bed and Breakfast. They had my room all ready, and along with things, they had an envelope that inside contained two passes for the Hot Springs. This was an excellent example of cross promotions. A cross promotion is simply when on business refers or promotes another.  It can be one way or uni-lateral promotions. In this example, it was only one way, although it still benefited both businesses. The Bed and Breakfast could make their clients happy with free passes, and the Hot Springs could get new customers in their door. Cross promotions can be very cost effective. […]

Cross Promotions in Strategic Marketing Read More »