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September 2012

Love / Hate relationship with Technology

Leave a Comment / J's Ramblings, Wealth & Success / By

It started back in high school I believe – the first time I was creating some program in Computer Science 10 class.  Using good old Basic programming language.  Some bug in the code was driving me absolutely nuts – and I HATED it.  Then finally I managed to solve it – and I LOVED it. It happened again and again in my graduating year of high school when my best friend Aqeel and I were putting together a project for the Canada Wide Science Fair – a computer learning project. Many nights I was locked in this Love/Hate euphoria. It was almost enough for […]

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Couple Social Media Concepts

Leave a Comment / J's Ramblings, Social Media Marketing / By

Two quick ideas related to Social Media that I want to talk about today. First is the concept of ‘Likes’ – in particular Facebook Page Likes. You see all the advertisements to get more likes, get 10,000 likes, how I got 5000 likes, etc. Many people judge a businesses Facebook page by the number of Likes. Well – my question is does every business want to be Walmart?? Walmart needs lots and lots of people – since they are a LOW-Cost provider. Do you want to be a LOW-Cost provider. Think of other Low-Cost providers – Mcdonalds, SuperStore, etc. If that is your business

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Basics of Marketing

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Many people I talk to struggle with the concept of marketing. They understand many of the different strategies included within marketing – such as advertising, creating a website, building customer relationships, but they don’t know how this all intertwines into a marketing plan. Let’s start off with a very simple marketing definition: ‘Marketing is EVERYTHING related to (that affects) the sale and transfer of Your Product to Your Client‘ . . and remember The Customer Experience is EVERYTHING! Let’s delve a little deeper into the Customer Experience. First – what do we mean by Customer Satisfaction? The first criteria is did our product or

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Calamities of Harvest

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As with every operation, nothing goes completely right. We had our share of breakdowns this harvest. We started out with two combines running and a third one getting ready. A little background – we run older machinery and I spend time fixing to keep it going.  That also means having a wrench ready during harvest to keep them going.  Over the years I have spent more than one late night session from 11 PM until 1 AM fixing a bearing to have the combine rolling the next day. The third combine – an IH 1460 was one we picked up last year – at

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Strategy vs. Tactic

Leave a Comment / Business Basics, J's Ramblings, Marketing Basics / By

When communicating – it is important that some of the simple words and concepts be understood by all parties. One area that I strive to get my clients or students to understand is the difference between a strategy vs. a tactic. A tactic is a single action that a business can do as part of their marketing.  A tactic has no criteria around it.  Thus sending an email is a tactic.  Networking is a tactic. Placing an advertisement in a newspaper is a tactic. A strategy is more complex.  It is taking a tactic and putting specific criteria around that tactic to make it

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