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February 2011

Facebook Fan Pages

Do you have a Facebook Fan Page for you business?  If not – Why Not? Facebook is where your customers are (for many businesses) so why not get this FREE real estate.  Yes it is not real estate in the traditional sense, but it is valuable online real estate. It is not hard to grab your page and set it up – here are a few tips once you do: Tell your existing customers about your fan page and start interacting with them. Tell your friends about your page – great source of referrals. Once you have 25 friends – you can lock in […]

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Track your Marketing

I was presenting on E-marketing and social media the other day and a business owner in the audience asked whether using the yellow pages – the online version – is worth the money they charge.  I don’t really know what they are charging for what service these days, but I know when I had a business office in Calgary their rates were pretty high.  I used their basic service (free listing) as well as added on a live link to my site.  I did not get much results. Back to the question at hand. I explained that if he is not doing the basic

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Social Media and Blogs

Why use Social Media? Marketing is changing CHEAP – Great ROI – Zero Cash Exponential Growth Self-Replicating Relationship Based Fun Inclusive So I should do more – I know it. And it starts with this Blog. When I think of blogs – I think of a conversation. As I read someone’s blog I picture them talking to me. So when you write – consider yourself talking to a person. Kind of like talking to a neighbor – like Wilson talking to Tim the Toolman. Here are some Business Blogging tips. First – Post Consistently. It does not have to be every day, but try

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Sync or Swim

Though I would share with you a few cool tools that I use to sync information between different locations. Some if it on a daily basis – other stuff only now and then. First – and I am really enjoying this – is the ability to sync my calendar anywhere, anytime, on any computer or other tool I use (for me – my Iphone). This even works if you hare in a corporate setting where you have a Microsoft mail exchange server – it will sync that too. The core of it all is Google – when you sign up for a Gmail account

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