Local Marketing

Your Website is Still Important!

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Ever feel like you’re drowning in social media platforms? Like you’re juggling TikTok, Instagram, LinkedIn, and whatever new platform just launched last week? You’re not alone! I recently met with a client who was ready to abandon their website completely. “Everyone’s on social now,” they insisted. Six months later? They called to thank me for talking them out of it. Their website became their #1 revenue generator after one strategic redesign. Why Your Website Remains Your Digital Headquarters Let’s get real for a moment: Social media platforms come and go (remember Vine? Google+?). They change algorithms overnight. They control who sees your content. But […]

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Friends in Low Places Lead to Great Results

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The first time I heard Garth Brooks croon about having “friends in low places,” I was driving my GMC half-ton along the backroads of the flats in hay season. We were heading to help a neighboring farmer whose baler had broken down just as the weather was turning. By sundown, we had the his baler working and brought ours over and helped him get the hay done that night. That wasn’t charity. That was  simply farmers helping out a neighbour! The Hidden Power of “Unlikely” Business Alliances In today’s hyperconnected marketplace, we’ve somehow forgotten what every small-town business owner inherently understands: your competition isn’t

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Loyal Customers Just Keep Coming Back $$

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Ever notice how some businesses have lines out the door even on random Tuesday afternoons? Meanwhile, others with seemingly identical products struggle to attract repeat visitors? The difference isn’t just product quality—it’s customer loyalty strategy. The Loyalty Advantage: Why It Matters More Than Ever Let’s talk numbers that will make you sit up straight: acquiring a new customer costs 5-7 times more than retaining an existing one. And a mere 5% increase in customer retention can boost profits by 25-95%. But the real magic? Loyal customers don’t just come back—they become your most powerful marketing force. When Sarah, a boutique owner, analyzed her customer

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Use your Google Business Profile to Get More Clients!

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Maximizing Online Visibility: A Step-by-Step Guide to Claiming and Optimizing Your Google My Business Listing. Ever notice how some local businesses seem to magically appear at the top of Google searches while others remain virtually invisible? The secret isn’t luck or a massive marketing budget—it’s a properly optimized Google My Business (GMB) listing! I recently helped a struggling local bakery implement these exact strategies. Within just 30 days, their foot traffic increased by 34% and phone inquiries doubled. The best part? It didn’t cost them a dime in advertising. Why Google My Business Is Your Most Powerful (Free) Marketing Tool Think of Google My

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10 Creative Ways Small Local Businesses Can Leverage Social Media to Boost Sales ?

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Ever notice how some local businesses seem to effortlessly dominate your social media feed while others remain completely invisible? The difference isn’t budget size—it’s strategy and creativity. As we navigate 2024, social media continues to evolve at lightning speed, creating both challenges and incredible opportunities for small local businesses. The good news? You don’t need a Madison Avenue (or even Don Draper) marketing budget to make a significant impact. 1. Create Hyperlocal Content Series ? Nothing connects quite like local pride! Develop a content series that showcases your community’s unique character. A client of mine—a small bookstore in a historic district—created a weekly TikTok

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