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March 2014

What you need to know about the new Canadian Anti-Spam Legislation

(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The Canadian Anti-Spam Legislation (CASL or Bill c-28) will come into force on July 1, 2014.  This new law has wide ranging implications for anyone who sends emails (or any form of electronic messages) for commercial purposes. First of all this law applies to everyone and anyone in business these days.  This legislation will not only affect email marketers or spammers.  This law affects sales people, customer support, marketing or any individual sending a […]

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Preparing for Canada’s Anti-Spam Legislation – CASL

(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) Canada’s Anti-Spam Legislation (CASL) takes effect in less than four months. That is very little time to prepare for this very important legislation. CASL will affect every business in Canada.  If you send an email – you had better know the implications of the Canadian Anti-Spam Laws. CASL not only affects email – it involves all Commercial Electronic Messages (CEM). This includes text messages and instant messenger messages in various formats. If you currently

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What does Consent mean according to the Canadian Anti-Spam Law

(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The CASL (Canadian Anti-Spam Law) comes into effect July 1, 2014.  One key aspect of this law is that you cannot send email or any other commercial electronic message (text, social media message) without consent to do so. They have also stipulated that sending a message to ask for consent is against the rules. So what is consent and how does one get it correctly. There are two forms of consent: implied consent and

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Email as a Sales Tool will change with the new Anti-Spam Law

(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The new Canadian Anti-Spam Law has definitely changed the way any organization in Canada can approach using email not only as a marketing tool – but even a communication tool in the sales process. Take for instance this scenario: A sales person meets a new prospect at a trade show on July 15, 2014.  For this example let us say this is related to financial services.  They have a good discussion about some various

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