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Why Your Local Business Absolutely Needs a Website

Leave a Comment / Internet Tools, Marketing Basics / By

Are you a local business owner wondering if having a website is worth the investment? You’re not alone. In this digital age, many entrepreneurs are questioning the importance of an online presence. Well, let me break it down for you. Having a website is not just important; it’s an absolute game-changer for your local business. Here’s why: Builds Credibility First things first, having a website is all about building credibility for your business. Think about it – when you stumble upon a company, and they have a professional website, doesn’t it make them seem more trustworthy? It sure does. People trust businesses with a polished online presence. And in today’s competitive market, credibility is everything. Open 24/7 Imagine having an assistant who works tirelessly, round the clock, never taking a break. That’s precisely what your website does. It’s available 24/7, always ready to tell people about your services, whether it’s the middle of the night …

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Guiding Local Buyers on Their Journey to Purchase

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Converting potential customers into loyal clients is an art, and it involves strategically leading them through a well-thought-out series of steps. We call this journey the Buyer’s Journey. If you’re a local business owner looking to boost your sales, understanding and implementing this process can make a significant difference. Let’s break it down in simple terms: 1. Understand Your Buyers: The first step is to know who your potential customers are. You group them based on what they like, what they do, and who they are. This helps you create messages that resonate with each group. 2. Make Them Aware: Start by sharing helpful information. No need to push your product right away. Share blog posts, videos, or social media updates that address their problems without being too pushy. 3. Keep Them Interested: Now that they know you exist, give them more details. Use webinars, guides, case studies, or even interactive demos to show how …

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Incentivized Referral Campaign can grow your Service Business

Leave a Comment / J's Ramblings, Marketing Basics / By

In the vast and dynamic landscape of marketing, finding strategies that consistently bring tangible results is like striking gold. Imagine having a tool that not only boosts your business but also turns your loyal customers into enthusiastic brand ambassadors. Well, you’re in for a treat because today, we’re diving into the world of incentivized referral campaigns and the incredible benefits they offer to businesses, especially local ones. At ZedBiz, we understand the importance of crafting innovative and impactful marketing solutions, drawing inspiration from our roots in the Canadian prairies and our commitment to small and medium-sized businesses across the western provinces of Canada. What is an Incentivized Referral Campaign? Let’s break it down for you, fifth-grader style. An incentivized referral campaign is like a win-win deal for both the business and its customers. It’s a way of encouraging your happy customers to recommend your products or services to their friends, family, or even strangers. In …

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Boost your Biz with Marketing Automation

Leave a Comment / Business Basics, J's Ramblings, Marketing Basics / By

I want to share some nuggets of wisdom about the game-changer for your biz known as marketing automation. Picture this: back in my farming days when I was young, we did a ton of things manually. Hauling feed and water to the chickens and pigs, paling out chopped barley to the yearling calves, hauling bales with a flat deck trailer behind the old John Deere 70. It was all hard work! It took a lot of time! But, just like farming became easier with modern machinery, I still remember the day we got the New Holland 1034 Bale Wagon. All things change… modernize… and marketing is no different. One BIG change is small business marketing automation. Marketing can be a breeze with automation. Here are the advantages of using marketing automation for your business: Saves Time: Marketing automation takes care of repetitive tasks like sending emails and scheduling social media posts. You can focus on …

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Busy is the Biggest Reason Marketing is HARD

Leave a Comment / J's Ramblings, Marketing Basics / By

The busier you get in your business….. The more your marketing suffers. IF you are busy with fixing problems, dealing with clients, sourcing new suppliers, installing new systems and software…. Then who has time for marketing. Cuz marketing…. well…it’s unique. It is the thing that really drives your business, gets you sales. But it also is the thing that takes a back seat. And it takes a different way of thinking. Creativity… in a unique way. As you have to think differently to do GREAT marketing. You need to put yourself in the shoes and mind of your customer. I say shoes and mind, cuz most advice is about the MIND of your customer. An Avatar, target market, knowing what they thing and want. But that is NOT enough. It is the SHOES of the client that determines which way they are walking. Cuz…. get this… just like you are busy… so are they. And …

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