Marketing Mix Basics
Marketing Mix Basics. The marketing mix has been compared to your recipe for a great meal – but in reality the marketing mix is much more than simply the recipe. It is the multitude of parts that go in to that great meal, starting with the planning ahead of time (marketing strategy), choosing the location and atmosphere (place). Then there is the meal itself, the choice of main dish and side dishes to be served, and even the wine to be served (product & features). Then another factor is the cost of the meal, not only the cost of the food, but also of the time to prepare it, and the time to eat it (price). Finally a great meal is built up with anticipation – communicated to the attendees beforehand so that they are prepared, arrive on time, with ready appetites ready to enjoy the meal (promotion). Finally one thing makes a good meal …