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April 2020

Video Conference Tips

Everyone is working or learning or doing something online in a new way these days. And one of the biggest new things that people are doing now is Video Conferencing. I am sure many of you have been in the odd video conference before. Or more likely, attended a webinar. In some ways they are very much the same. I would say that a webinar is simply a larger video conference where one or two people are presenting and the majority of the rest are muted (both video and audio). While in a video conference, you may not be muted at different times. Depending […]

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Review your Website Content Now

Now is a great time to review your website content. While things are rapidly changing in the world and both the brick’n’mortar and online space are adjusting rapidly to world and local conditions, it is more important than ever to be sure that your website has the right information and content. First and foremost, be sure that your contact information, hours of business and service levels are prominently displayed on your website. You may want to move your primary desired method of contact to a place on your website that is easier to see and access by visitors at this time. Let people know

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Mission, Goals and Key Message

Want some Great Advice? Especially at this point…. During this crazy time. Review your Mission Statement, your long term Goals and your Key Messaging to be sure they are congruent and in line with your business activities It is always a good thing to take a look on a regular basis at these key items. Your Mission Statement, your long term Goals and your Key Messaging are critical parts to your overall marketing strategy. They are what drive the strategy at it’s core. And we often drift away from them at times, with all the hustle and bustle of daily life and work, with

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