Now is a great time to review your website content.
While things are rapidly changing in the world and both the brick’n’mortar and online space are adjusting rapidly to world and local conditions, it is more important than ever to be sure that your website has the right information and content.
First and foremost, be sure that your contact information, hours of business and service levels are prominently displayed on your website.
You may want to move your primary desired method of contact to a place on your website that is easier to see and access by visitors at this time.
Let people know if you have any changes in how you are doing business and if your levels of service have changed or your product offerings have changed.
If your business has been affected negatively by Covid-19, you may at this time need to Pivot your Business and look at ways to do business online. This should be conveyed clearly on your website.
Even if you have not had time to change how your business works, but you are planning too, and working on that plan, let people know that, so they can check back at a later date.
For businesses that are overwhelmed right now due to Covid-19, it is still important to have your website updated. Use your website to manage the high volume of customers you are now dealing with. Again having the right information easily accessible can take the burden off your staff, as many people will check your website before calling or visiting your location.
Another area to look at on your website is the content that you have put up in the past. At this time, with all the worry and fear out there in the world, you do not want content that people may infer in any negative way. Look at the wording of the main website content. Review past blog posts. Take a look at the imagery and videos you use to be sure that nothing will bring negative publicity to you and your business based on the new normal in the world.
More than ever, your website is the face of your business to the world, make it work for YOU!