Print Advertising – Is It Dead?
I was in Canadian Tire yesterday, talking with a great girl who was doing product demos. She had a great personality, really into her job. She knew the product very well, and even helped me find what I was looking for at Canadian Tire. I was very impressed. As we talked more… she mentioned she had taken Advertising in school, but she stated, “Advertising is pretty much dead, no one uses newspapers anymore.” Hmmmmm, that got me thinking…. Is print advertising dead? While I don’t necessarily recommend print advertising to many of my clients, as I feel there is more economical and efficient methods for them to get their message to their target market, I do not feel that print advertising is dead yet. Print advertising has changed a lot. Less people read the local newspapers. Digital has taken a big chunk of viewers away from print advertising. You need to use it effectively, and …