February 2007

Web 2.0

What really is Web 2.0? Well, web 1 was one directional.  That is webmasters made websites and put them on the web and people went to the sites and read them.  So the information was pushed one way from the webmaster to the internet surfer. Web 2.0 is all about 2 directional communication. Information goes from the webmaster out to the surfer, and then the surfer and the person surfing then communicates back.  It almost really should now be web 3 – since there is communication not only back to the webmaster, but also to others on the web.  But they are lumping that […]

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Online Marketing – it really is not easy

Many people think that internet marketing is the holy grail.  Make money in your underwear.  Work from the beach.  Set up a website and forget it. Let me tell you that nothing can be farther from the truth. Sure, you do have the luxury of working from where ever you want – at least anywhere you have a high speed internet connection. And you can be very flexible with your time – for instance, I want to get this post done so I can run down and pick up my boys from school.  If I was at an office I could not leave to

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