What is the best tactic for greatest return on your advertising dollars?

Advertising has changed significantly and continues to evolve.

E-marketing is increasing in importance and traditional print and television marketing declines every day.

E-marketing consists of all digital or internet based marketing. From the latest social media to email marketing. This includes banner advertising on websites and search engine optimization.

E-marketing strategies have been popular due to the low cost of involvement, but time has shown that without an effective strategy, simple online tactics often fail to accomplish the organizations goal. Therefore even with lower costs – ineffective e-marketing on its own may not yield a high ROI.

What many marketing professionals have realized is that an integrated strategy is often the most effective. Combining some of the e-marketing tactics – together with some traditional tactics can have excellent results. Combining a variety of e-marketing tactics has also achieved excellent results. Such has been the case for content marketing such as blogging, combined with effective social media promotion. With the right target market – this strategy has yielded amazing results.

Therefore no single strategy can be the answer for what is the best return on investment for advertising. This is definitely dependent on your target market, your key message, and what your market’s buyer behaviour patterns are.

The closest correct answer would be creating a custom integrated advertising strategy. This will always yield the best results for your marketing investment.

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