Marketing Basics

Business Marketing on the Web

3 Comments / Business Basics, Internet Tools, Marketing Basics / By

Are you marketing your business on the interWeb? Do you even know where to start? Ok – here it is – simple as I can get it. Option 1 – Basic – no website – Just get your business listed on the Internet. Do this for sure – to at the bare minimum get your contact on the internet so that people (aka – your customers) can find you when they search online. – Business directory listing. Go to Google and type in your town name and the word ‘directory’ or possibly ‘business directory’. Look at the first few listings and see if any […]

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Marketing Beliefs and Principles

Leave a Comment / Ag Marketing, Business Basics, J's Ramblings, Marketing Basics, Sales / By

I want to let you know about my marketing beliefs. Share with you some of the basics, some principles that I know work, so that we can move forward together. ABC – Always Be Closing – an old sales axiom – and one that I have heard often.  I agree to a certain extent – but I like to change it to ABS – Always Be Selling.  In every facet of your business you need to be aware that you are selling.  That is crucial.  And with that goes the idea that everyone in your organization is a salesperson for your company – at

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Branding

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A company’s brand is much more than just a name, or fancy logo or graphics. A brand represents what a company stands for – it’s market positioning.  It signifies what consumers percieve of that company as well as deeper feelings, emotions and beliefs about that company. Brands do have value – Brand Equity – which is a measure of how much more the consumer would be willing to pay vs. the competition or an un-branded version.  A very hard figure to calculate, so we often talk in relative terms. I recently found an article that indirectly demonstrated the power of brands – in regards

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First Impression

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A Classy and stylish Logo – is that what it takes to make a good first impression? Yes . . . but not only that. It is true, you need high quality graphics in your  signage, displays, advertising and any other marketing materials.  You need these marketing items created professionally and looking their best. But that VERY IMPORTANT first impression goes way beyond graphics, style and marketing items. It includes things like your location, your cleanliness, good maintenance (no squeaky doors). As well your product will be a huge part of the first impression – you must have the right quality, quantity and product

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In Marketing – Everything MATTERS!

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Everything about your business matters.  The first impression that a customer gets when he first sees the building as he parks his car will matter.  And again the first impression as he walks in the door, and meets you or your employees. The logo that signifies your business matters, as does the signage inside and out.  The product displays and advertising about your business has a huge impact on your customer. The business cleanliness, the paint job, the type of building all matter.  The quality of your product is very important and definitely matters.  As does the quantity of your product the customer receives.

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