Marketing Basics

Marketing Ideas

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Looking for some marketing ideas? Try these: Build on your existing clientele with an active referral based program. Redevelop your website to focus on a professional level of service. Review your website existing pages to obtain high search engine visibility. Implement an email autoresponder service on your website to communicate directly with potential customers. Implement B2B networking methods to promote your services within your marketplace – such as cross-referral programs. Utilize cost effective media (newspapers, community newsletters, public radio, and online advertising) where appropriate. Examine organizing seminars and workshops related to your business. Register your business in various information directories both online and offline.

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Track your Marketing

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I was presenting on E-marketing and social media the other day and a business owner in the audience asked whether using the yellow pages – the online version – is worth the money they charge.  I don’t really know what they are charging for what service these days, but I know when I had a business office in Calgary their rates were pretty high.  I used their basic service (free listing) as well as added on a live link to my site.  I did not get much results. Back to the question at hand. I explained that if he is not doing the basic

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Set up your Website

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If your a small business owner and you have not got around to setting up a website – now is the time.  It has never been easier to get your business online – and the returns are simply amazing. But . . . Your website can be a marketing paradise . .. or a marketing sinkhole!! So do things right.  Don’t spend time and money that you don’t have too. I fully recommend using WordPress to set up your website.  I just finished teaching a class on how to do it and in a couple hours they had up a professional and good looking

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Blog for your business

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I have talked about how simple it is to use WordPress to create your business website. And having a website on the internet is no longer an option for a business – it is a necessity! Having a business blog is an option – a very nice option to add to your business. It is a great way to market your business and communicate with your clients. A good online friend – Lynette Chandler – has just posted some great ideas about creating and maintaining your business blog – I fully recommend you read it. Lynette’s blog is called TechBasedMarketing.  She is a whiz

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