I have never really thought that I was a blogger. This blog was simply a place I could share ideas and possibly attract clients. But I believe that I need to create a plan on what my message should be. Define better who I am speaking to, and give them more value in the content I create. I found this excellent resource to help me get organized. I like it since it is based on sound marketing principles. http://www.dailyblogtips.com/how-to-develop-a-blog-business-plan/
Is success in sales a matter of inputting activity and outputting dollars? Many sales managers will tell you that is the case. Put in the work – and the output will be a successful career. While I do not have anything against hard work, and I have done my fair share of it – I like to now try and work smarter rather than harder. I enjoy my time for many other pursuits – therefore I believe to make the best use of ‘Sales Activities’ one should use their mind. The chief argument for this is that if your strategy for success is based
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How are you using social media in your business? Interesting question! Many would enthusiastically state they are fully using Social Media – proudly showing off there Facebook Fan Page, their huge Twitter followers list and their LinkedIn account. All of these – to the ‘seasoned’ social marketing enthusiast would have custom designed backgrounds, custom fan pages, and would look awesome. My next question would be – name 10 people – on each medium – and tell me about them – and they can’t be existing family and friends you knew before you started using Social Media for your business. I believe very few would
Social Media in Business Read More »
Came across some interesting tips about creating QR codes today. You can easily create a QR code and track the link that is connected to the QR code using either goo.gl or bit.ly services. The goo.gl one is the simplest – just go to www.goo.gl and enter the link that you want to create a QR code for. Now take the newly created goo.gl link and paste it into your address bar followed by ‘.qr’. Boom – a QR code is created and displayed. You can right-click and save it for future use, or copy and paste where needed. If you prefer to use
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Do you have a marketing strategy? What is a marketing strategy? Your marketing strategy is the core of your marketing plan. It includes your target market. Add to that your core product – which directly matches your target market needs and is customized to fulfill their wants. Now the next step is crucial. Do you have a plan to effectively gather customers AND then systematically move them through a sales process where you continue to sell them MORE. Now I was intentionally vague by saying only MORE. The MORE can be another product, it can be a regular on-going service, it can be an
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