Marketing Basics

Facebook EdgeRank determines what is on the Wall

Leave a Comment / J's Ramblings, Marketing Basics, Social Media Marketing / By

Facebook shows updates and other activities from your friends (personal accounts) or your fans (business pages) on the Wall.  These various items can include new fans or friends.  It can include posting of a new update, picture or video, or sharing a link.  It also includes the commenting activity of friends and fans. For most users it is not realistic that all activity of either friends or fans be displayed on the Facebook Wall. Therefore, Facebook has designed a process to show each user the optimum updates on their unique wall.  The process that regulates what you see on the wall is called EdgeRank.  […]

Facebook EdgeRank determines what is on the Wall Read More »

Sales Cycles

Leave a Comment / J's Ramblings, Marketing Basics, Sales / By

I have been working with many organizations on their sales cycle lately.  By optimizing the sales cycle, a business can drastically improve overall revenue.  By shortening the sales cycle a firm can improve products faster, respond quicker to clients needs and improve overall client satisfaction. First, we should really clarify what we mean by the sales cycle.  I classify the sales cycle as the portion of the sales process that starts with a qualified lead and ends with a closed sale.  Now the reason the sales cycle uses the term cycle (and one key to improving overall sales and revenue) are in the realization

Sales Cycles Read More »

What is an E-Marketing Strategy?

Leave a Comment / J's Ramblings, Marketing Basics, Social Media Marketing / By

E-Marketing – wikipedia defines it as ‘digital marketing or online marketing – where your market or promote your product or service over the internet.’ Creating your E-Marketing strategy begins – like any other marketing strategy – with your target market and your USP. From there you have to determine your customers buying behaviour related to the internet. How do they interact online? What actions are they taking – related to the internet – that leads them to purchasing your product or service. The review of the online buying behaviour should allow you to determine which online tools will be most impactful to your target

What is an E-Marketing Strategy? Read More »

Guaranteed E-Marketing Results

Leave a Comment / Business Basics, J's Ramblings, Marketing Basics / By

Dear Client, I know you want me to fix something. You want more profit, more sales, more results from your website, more customers in your store. You heard that E-marketing, the internet is the way of the future. And it is ALL FREE. Just create a website and the customers will come. Just get on Google’s first page and your business will have too many customers. Just create an email list and create product demand like turning on a tap. Well sorry to burst your bubble, but it just ain’t that easy. First and foremost – it is not like flicking a switch. Using

Guaranteed E-Marketing Results Read More »

Goals for your Website

Leave a Comment / Internet Tools, Marketing Basics, Social Media Marketing / By

Before you create your website there is one thing that will make the difference between success and struggle… …setting the right goals. What are your website goals? What do you want your website to accomplish? Here are some potential goals to consider: Keep clients and prospects up to date Share news about your industry Sell a product/products Sell a service Journal your thoughts, ideas or knowledge about a topic. Discuss a topic you’re passionate about Entertain Promote the products of others (affiliate marketing) Provide a community for shared interests Consider also where you see your website a year, five years and ten years from

Goals for your Website Read More »