Marketing Basics

What is Marketing?

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Marketing is one of the most undefined concepts in business.  As well it is underutilized, but has the ability to make astounding improvements to your bottom line. Does marketing mean selling?  When I ask business owners this is the most common answer. They feel that when it comes to selling their product, ways to increase sale – that this is marketing.  And they are right; not totally right – but partially correct. Is advertising equal to marketing?  Many consumers believe this to be true.  They think the ads they see on the billboards and on TV are marketing.  And again, they are partially correct […]

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Email Marketing is Personal

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Direct Email Marketing is a great tool. Who today has not gone to the mail only to find flyers, brochures, and notepads or gone onto their computer to find numerous emails from companies wanting their business? Well these companies are onto one of the best ways to advertise, direct mail marketing. Two of the best reasons to use direct mail are the ability to pinpoint your target market and the ability to present a complete sales presentation, of any length, to your target market. In order to have effective email marketing here are a few tips that may be beneficial to you: Remember that

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Key to Growth – Your CRM

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Why Every Growing Business Needs a Customer Relationship Management System. Every business starts with people. Hell, Everything Starts with People! You meet them, talk to them, serve them. You remember their stories, their preferences, and those little details that make great service personal. The neighbour down the road, the guy who delivers fuel to fill the diesel tank, your seed supplier (oops, that is all farm stuff) But you get the idea. Even that Uncle that helped you with the plumbing on your first house. You gotta remember their name, and, even more importantly, how to contact them. And you remember what you did

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Best Marketing Investment

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What is the best $150 you will EVER spend in your Business??? Bell buys out Telus!!! A headline in the newspaper – does it affect you? Will it cost your business any money? Well possibly your phone charges could change. But probably not very much if at all – since all phone prices are very competitive. But how about in your marketing and advertising budget? Why there!! What would possibly make that cost money. Well if you don’t have your own website and are not using your own domain in your email addresses – then you have BIG dollars to spend to upgrade all

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Unlock the Power of E-Marketing – Boosting Your Biz on the Web

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Welcome to the world of E-Marketing, where businesses use various techniques to create awareness and connect with their audience on the Web. The digital landscape continues to evolve evolve, and understanding these key elements is crucial for success for your business. Let’s dive into the essential components of E-Marketing: Search Engines: Harness the power of search engines to improve your website’s visibility. Optimize your content with relevant keywords to rank higher in search results. Email Marketing: Reach out to your audience through email campaigns. Build a list of interested prospects and engage with them through well-crafted emails. Keywords: Select and use the right keywords

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