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business website

Determining Content in your B2B Website

Leave a Comment / Business Basics, Internet Tools, J's Ramblings, Marketing Basics, Sales / By

There are two key things related to how to set up the content on a B2B website. First what is the buyer behaviour of your prospects and second, how does your website fit into your company’s sales process. Let’s go over the various ways that a B2B company could use their website in their sales process. Is your website being used to generate new leads for your business – in that case you need attention getting headlines and engaging content.  You also need to up your SEO as well as have a landing page strategy (possibly using PPC) as well as a way to […]

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Building a Business Website – should you use WordPress?

Leave a Comment / Business Basics, Internet Tools, J's Ramblings / By

I have built many a website in a variety of ways – from hand coding html, wysiwyg (What you See is what you Get), DreamWeaver (still my favorite), Joomla and many WordPress blogs and websites. WordPress websites?  What do you mean?  IS not WordPress a blogging software / platform? Well yes, WordPress was originally set up to create blogs – and does a remarkable job.  It is easy to set up and maintain, easy to update, add new posts, have comments, etc.  It has a multitude of themes and plugins so you can modify and customize it any way you feel like it. So

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