The internet was created as a form of communication. Therefore it should come as no surprise that the content on the internet is the most important thing about the internet. If people want to know it – they will read it, view it, watch it and ultimately share it. So if you want to use the internet as part of your overall marketing strategy – you better create great content.
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Video is quickly becoming the media of choice on the internet.  Youtube continues to grow. Many sites are adding video directly to their pages.  The major media sites are littered with video  (almost too much for my preference – but I may be old school). If you want to dabble in video there are many ways to do it.  I found a few sites that can help you out. First a helping hand from an excellent resource site – Free Technology for Teachers – that gives a guide to creating online videos >> http://www.freetech4teachers.com/p/video-creation-resources.html#.UDpcWaNhGIA Another site that promises ‘the easiest way to create video’ is
Online Video Creation Read More »
Blogging is so important – now more than ever. And the list of tools is endless. Well WordPress is a given – not only as a blogging platform, but I also fully endorse it as a complete web development and content management system. (of course I am talking about the self-hosted version) But once you have your blog up and going, to run it effectively and efficiently, there are many tolls that will get your rolling along. Social Media Examiner compiled an excellent list of 22 top blogging tools loved by the pros. I’ve personally used Disqus, Flickr of course, Google +, Allstop (by
If your looking for the latest in social media implementation – look no further than Hotspot Promotion – founded by Darlene Hull. Darlene is a remarkable lady! We had the chance to sit down lately when we met at a Chapter bookstore in Calgary.  Some may think it ironic that two marketing professionals specializing in E-marketing and Social Media would be meeting in an old world book store – but we are both voracious readers – always trying to learn more.  And books still hold high value with both Darlene and I. In fact Darlene has written her own book on Twitter > 31 Days to
I see many people attempting to use various social media to build their business. They are trying to find new leads and start to build a relationship with people. Another key objective is to build up your authority in your industry or niche. This has been going on long before Social Media was THE buzz word. I have been taking part in forums, chats, even online bulletin boards for over 20 years. The Facebook Wall is simply the latest iteration of communication on the internet. What is really wanted in any discussion area is two-way communication. You want people sharing ideas, discussing topics. What
Effectively Engaging using Online Discussion Read More »
