We are well into 2024, and now it is time to review your marketing plan. Your marketing plan is what will make the difference in the coming year, so now is the time to give it a vibrant makeover. First off, is your marketing plan in sync with today’s digital world? Are you taking advantage of all the tech that is available today? Things like automated posting, artificial intelligence, marketing automation, SMS text marketing, customized CRM’s and more. Before all that, remember the golden rule: know your audience like the back of your hand. Who are they? What do they need? And, most importantly,

Is your digital marketing stale, not working as well as it should be? Revisiting your keyword research can be a pivotal move that can redefine your online presence. The starting point is identifying keyword gaps. It’s not merely about discovering the right keywords; it’s about finding the ones overlooked previously. The gold in the sand of local keywords that intrinsically fit your business. We don’t simply want to be casting a wide net; it’s about zeroing in on the audience genuinely interested in your offerings, maximizing efficiency for every click. We want to find the focused keywords, ones with substantial search volume and the