Determining Content in your B2B Website
There are two key things related to how to set up the content on a B2B website. First what is the buyer behaviour of your prospects and second, how does your website fit into your company’s sales process. Let’s go over the various ways that a B2B company could use their website in their sales process. Is your website being used to generate new leads for your business – in that case you need attention getting headlines and engaging content. You also need to up your SEO as well as have a landing page strategy (possibly using PPC) as well as a way to gather contact information or some other way to turn those leads/web visitors into real prospects for your business. In this case your primary objective is to turn that website visitor into a real lead by gathering some type of contact information and any auxiallary information you can about them. You want …