brand

Work Smarter for Sales Success

Leave a Comment / J's Ramblings, Marketing Basics, Sales / By

Is success in sales a matter of inputting activity and outputting dollars? Many sales managers will tell you that is the case.  Put in the work – and the output will be a successful career. While I do not have anything against hard work, and I have done my fair share of it – I like to now try and work smarter rather than harder.  I enjoy my time for many other pursuits – therefore I believe to make the best use of ‘Sales Activities’ one should use their mind.  The chief argument for this is that if your strategy for success is based

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Branding

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A company’s brand is much more than just a name, or fancy logo or graphics. A brand represents what a company stands for – it’s market positioning.  It signifies what consumers percieve of that company as well as deeper feelings, emotions and beliefs about that company. Brands do have value – Brand Equity – which is a measure of how much more the consumer would be willing to pay vs. the competition or an un-branded version.  A very hard figure to calculate, so we often talk in relative terms. I recently found an article that indirectly demonstrated the power of brands – in regards

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