Is success in sales a matter of inputting activity and outputting dollars? Many sales managers will tell you that is the case. Put in the work – and the output will be a successful career. While I do not have anything against hard work, and I have done my fair share of it – I …
What about your logo? The trend lately is to ‘simplify’. But don’t go to something that is what I call ‘Plain’! Plain is different than simple. Plain means it does not mean / represent anything. Your logo has to represent your business to your target market. It must signify what your business is to them. …
A company’s brand is much more than just a name, or fancy logo or graphics. A brand represents what a company stands for – it’s market positioning. It signifies what consumers percieve of that company as well as deeper feelings, emotions and beliefs about that company. Brands do have value – Brand Equity – which …
