Business Plan
The big 3 auto makers were in Washington yesterday. Flew in on their private jets asking for money. Now personally I think it makes sense that if they have a jet – and they probably need it – that they would use them to get to Washington – practical – logical – from a business standpoint. But from a marketing standpoint when you have to look at what the everyday person will think of you, and especially when you are trying to persuade politicians who worry enormously about public perception think – well then flying in on a private jet to ask for a government handout – Big Mistake! That was only one small mistake. The other mistake was to not have a business plan – or any plan – about what they wanted or how this bail-out would help the industry, help the government, or help the people. They just wanted the money. Now …