Core of Search Engine Optimization
The core of Search Engine Optimization is writing good quality content that is tightly focused around a central idea. This goes back to how we were taught to read and write. Jane and Mike had a ball. They bounced the ball. The ball was red. They were bouncing the ball and it hit a tree. – the whole story was about the ball. Begin every new content creation project (new web page, description of your products, blog post, etc) by first determining what is the central idea. That is what is makes it the core of search engine optimization. Then come up with the best terminology for that idea. You need to use the same term (keyword / phrase) on a consistent basis throughout your article. From there write your article using what ever style that works for you (create outline, free write, etc). But keep in mind your central idea that is your keyword. …