customer value

Business Focus

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Purpose of Business Think of your business as gathering customers! How do you find and keep customers. Do not worry about profits at the start – instead focus on the customer. Perfect Customer Who is your perfect customer? Describe your target market. Who is NOT your favourite customer? Customer Satisfaction Business success is all about customer satisfaction. Need to satisfy your customer so they buy again. Then need to build on referrals – by having satisfied customers refer you. How will you – – and your customer – – measure satisfaction? Value What is the VALUE that you add – describe it – how […]

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Recession Proof your Business

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What will happen? World markets are in rough shape.  Banks are spiralling out of control – no faith in lending. Governments to the rescue – will that help. Your Business! What to do to make it survive? First thing – focus on your existing customers.  Treat them like gold. You will not keep them all in a recession, but keep as many as you can.  Give them no reason to leave.  Give as much value as you can.  Meet their needs and wants.  And communicate – customers love to be talked too!

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