Track your Marketing
I was presenting on E-marketing and social media the other day and a business owner in the audience asked whether using the yellow pages – the online version – is worth the money they charge. I don’t really know what they are charging for what service these days, but I know when I had a business office in Calgary their rates were pretty high. I used their basic service (free listing) as well as added on a live link to my site. I did not get much results. Back to the question at hand. I explained that if he is not doing the basic SEO on his website that should be first. Well even before that he should have an objective for his website and design his E-marketing campaign around that objective. Then he should choose keywords and properly use on-page SEO to optimize for those keywords. At the same time he should actively promote …