What will happen? World markets are in rough shape. Banks are spiralling out of control – no faith in lending. Governments to the rescue – will that help. Your Business! What to do to make it survive? First thing – focus on your existing customers. Treat them like gold. You will not keep them all in a recession, but keep as many as you can. Give them no reason to leave. Give as much value as you can. Meet their needs and wants. And communicate – customers love to be talked too!