sales

Work Smarter for Sales Success

Leave a Comment / J's Ramblings, Marketing Basics, Sales / By

Is success in sales a matter of inputting activity and outputting dollars? Many sales managers will tell you that is the case.  Put in the work – and the output will be a successful career. While I do not have anything against hard work, and I have done my fair share of it – I like to now try and work smarter rather than harder.  I enjoy my time for many other pursuits – therefore I believe to make the best use of ‘Sales Activities’ one should use their mind.  The chief argument for this is that if your strategy for success is based

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Business Focus

Leave a Comment / Business Basics, Sales / By

Purpose of Business Think of your business as gathering customers! How do you find and keep customers. Do not worry about profits at the start – instead focus on the customer. Perfect Customer Who is your perfect customer? Describe your target market. Who is NOT your favourite customer? Customer Satisfaction Business success is all about customer satisfaction. Need to satisfy your customer so they buy again. Then need to build on referrals – by having satisfied customers refer you. How will you – – and your customer – – measure satisfaction? Value What is the VALUE that you add – describe it – how

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