Track your Marketing

I was presenting on E-marketing and social media the other day and a business owner in the audience asked whether using the yellow pages – the online version – is worth the money they charge.  I don’t really know what they are charging for what service these days, but I know when I had a business office in Calgary their rates were pretty high.  I used their basic service (free listing) as well as added on a live link to my site.  I did not get much results. Back to the question at hand. I explained that if he is not doing the basic […]

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