Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Use your Google Business Profile to Get More Clients!

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Maximizing Online Visibility: A Step-by-Step Guide to Claiming and Optimizing Your Google My Business Listing. Ever notice how some local businesses seem to magically appear at the top of Google searches while others remain virtually invisible? The secret isn’t luck or a massive marketing budget—it’s a properly optimized Google My Business (GMB) listing! I recently helped a struggling local bakery implement these exact strategies. Within just 30 days, their foot traffic increased by 34% and phone inquiries doubled. The best part? It didn’t cost them a dime in advertising. Why Google My Business Is Your Most Powerful (Free) Marketing Tool Think of Google My […]

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WordPress Maintenance is Vital

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If you don’t pay attention to something, it will not do as you want it to… well my friend, the same principle applies to your Car, your Relationships, and YES, your WordPress website. Sure, you’ve got this beautiful, functional website up and running, but if you don’t give it the TLC it deserves, it’ll start to lose its sparkle faster than you can say “digital dust bunny.” So, let’s talk about why WordPress maintenance is the unsung hero of your online presence. First things first, let’s address the elephant in the room: security. Picture this: you’ve spent hours crafting the perfect website, pouring your

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10 Creative Ways Small Local Businesses Can Leverage Social Media to Boost Sales ?

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Ever notice how some local businesses seem to effortlessly dominate your social media feed while others remain completely invisible? The difference isn’t budget size—it’s strategy and creativity. As we navigate 2024, social media continues to evolve at lightning speed, creating both challenges and incredible opportunities for small local businesses. The good news? You don’t need a Madison Avenue (or even Don Draper) marketing budget to make a significant impact. 1. Create Hyperlocal Content Series ? Nothing connects quite like local pride! Develop a content series that showcases your community’s unique character. A client of mine—a small bookstore in a historic district—created a weekly TikTok

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Email Marketing by Harnessing AI, Marketing Automation, and AI Chatbots

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Email Marketing is essential, and even more important today than it ever was. It STILL Works! Artificial Intelligence, marketing automation, and chatbots are the tools that will set up apart and increase your success with email marketing. Here are some tips to get your email campaigns to not only reach your audience but also resonate and convert. Why Combine AI, Marketing Automation, and Chatbots? AI: Analyzes customer data to personalize content, as well as make writing more efficient and consistent. Marketing Automation: Automates repetitive tasks, ensuring timely and efficient communication. Provides instantaneous response time in this busy world. Chatbots: Engage with customers in real-time,

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Revitalize your 2024 Marketing Plan for Success

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We are well into 2024, and now it is time to review your marketing plan. Your marketing plan is what will make the difference in the coming year, so now is the time to give it a vibrant makeover. First off, is your marketing plan in sync with today’s digital world? Are you taking advantage of all the tech that is available today? Things like automated posting, artificial intelligence, marketing automation, SMS text marketing, customized CRM’s and more. Before all that, remember the golden rule: know your audience like the back of your hand. Who are they? What do they need? And, most importantly,

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