Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Welcome to 2024

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Here is is, the start of a brand new year! Often a great time to do goal planning for the year, set some new goals, get excited. I am going to suggest something very simple. Let’s review what is working for your business. What are thing things that you know worked, that you enjoyed doing, and brought in new leads, and new sales. Identify that.. and do more of it. If you find something that works, and you like it, that is the key to success! The things that come easy are the things that you will continue to do. Don’t swim upstream if […]

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Revisit Keyword Research to Boost your Online Presence

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Is your digital marketing stale, not working as well as it should be? Revisiting your keyword research can be a pivotal move that can redefine your online presence. The starting point is identifying keyword gaps. It’s not merely about discovering the right keywords; it’s about finding the ones overlooked previously. The gold in the sand of local keywords that intrinsically fit your business. We don’t simply want to be casting a wide net; it’s about zeroing in on the audience genuinely interested in your offerings, maximizing efficiency for every click. We want to find the focused keywords, ones with substantial search volume and the

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Adding a Google Calendar into Your WordPress Website

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Ready to elevate your WordPress game with a touch of Google Calendar finesse? Integrating your Google Calendar into your WordPress website. It’s not just a feature; it’s a game-changer, and let me tell you why. Unleash Organized Awesomeness: Imagine a world where your audience never misses a beat – your events, workshops, or promotions neatly laid out for them. Adding your Google Calendar to WordPress is like handing them a personalized roadmap to your digital universe. Streamlined Updates, Real-Time: No more back-and-forth updating of events in multiple places. Make a change in your Google Calendar, and voila! Your WordPress website dances to the same

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Why Your Local Business Absolutely Needs a Website

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Are you a local business owner wondering if having a website is worth the investment? You’re not alone. In this digital age, many entrepreneurs are questioning the importance of an online presence. Well, let me break it down for you. Having a website is not just important; it’s an absolute game-changer for your local business. Here’s why: Builds Credibility First things first, having a website is all about building credibility for your business. Think about it – when you stumble upon a company, and they have a professional website, doesn’t it make them seem more trustworthy? It sure does. People trust businesses with a

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Guiding Local Buyers on Their Journey to Purchase

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Converting potential customers into loyal clients is an art, and it involves strategically leading them through a well-thought-out series of steps. We call this journey the Buyer’s Journey. If you’re a local business owner looking to boost your sales, understanding and implementing this process can make a significant difference. Let’s break it down in simple terms: 1. Understand Your Buyers: The first step is to know who your potential customers are. You group them based on what they like, what they do, and who they are. This helps you create messages that resonate with each group. 2. Make Them Aware: Start by sharing helpful

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