Business Basics

Taking over the Family Business

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Your parents are retiring and you want to take over the family business.  Mom and Dad have made a good income over the years.  They have put you and your siblings through college, have enjoyed a few holidays and now are able to retire – all by running the family business.  So now you think it will do the same for you.  You’re ready to take the leap – jump in with both feet. Before you do, maybe it is time to take a step back and really evaluate this business opportunity.  Do you know what you are getting in to? Owning and running […]

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What are the ‘Business Basics’

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If you are doing your own marketing – then you know you need a website!  I have said that before many times.  These days the website can be your cornerstone to your whole marketing campaign.  It can even be more than that, but I will not get into that now. I at one time would then go on to talk about the tools you need to create that website, to make it look good, to keep it current.  I would suggest Nvu, and highly recommend DreamWeaver. But not -  times they are a changing! Not that builidng a website using those tools are bad

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Key to Growth – Your CRM

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Why Every Growing Business Needs a Customer Relationship Management System. Every business starts with people. Hell, Everything Starts with People! You meet them, talk to them, serve them. You remember their stories, their preferences, and those little details that make great service personal. The neighbour down the road, the guy who delivers fuel to fill the diesel tank, your seed supplier (oops, that is all farm stuff) But you get the idea. Even that Uncle that helped you with the plumbing on your first house. You gotta remember their name, and, even more importantly, how to contact them. And you remember what you did

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