Business Basics

Organizational Behavior

1 Comment / Business Basics, J's Ramblings, MBA / By

I started my first class this week on my journey to an MBA! Organization Behavior – something many businesses do not work at near enough.  Unfortunately other things – the hear and now stuff – like profits, products, prices, and other priorities get in the way of doing things that can really make your business grow. Organizational Behavior is all about systems.  How do we create a business system that can generate profits, serve the customer, keep the employees happy, and work in the society we live in. I am really enjoying this topic.  The soft business skills really intrigue me.  I am a […]

Organizational Behavior Read More »

Art of Innovation – Guy Kawasaki

1 Comment / Business Basics, J's Ramblings / By

Last week was at a conference where the Keynote speaker was Guy kawasaki.  He had an excellent discussion on 10 truths on the art of  innovation. 1- Make meaning!  Set out to change the world! The companies that want to make meaning have a better chance of succeeding.  The companies that want to make money fail as they attract the wrong people. You have to want to make the world a better place! 2 – Make a mantra (not a mission statement – too complex).  By having a 3-4 word mantra – you can inspire your staff and keep them all working together. 3

Art of Innovation – Guy Kawasaki Read More »

Business Plan

Leave a Comment / Business Basics, J's Ramblings / By

The big 3 auto makers were in Washington yesterday.  Flew in on their private jets asking for money.  Now personally I think it makes sense that if they have a jet – and they probably need it – that they would use them to get to Washington – practical – logical – from a business standpoint. But from a marketing standpoint when you have to look at what the everyday person will think of you, and especially when you are trying to persuade politicians who worry enormously about public perception think – well then flying in on a private jet to ask for a

Business Plan Read More »

What is Marketing?

Leave a Comment / Business Basics, J's Ramblings, Marketing Basics / By

Marketing is one of the most undefined concepts in business.  As well it is underutilized, but has the ability to make astounding improvements to your bottom line. Does marketing mean selling?  When I ask business owners this is the most common answer. They feel that when it comes to selling their product, ways to increase sale – that this is marketing.  And they are right; not totally right – but partially correct. Is advertising equal to marketing?  Many consumers believe this to be true.  They think the ads they see on the billboards and on TV are marketing.  And again, they are partially correct

What is Marketing? Read More »

Recession Proof your Business

Leave a Comment / Business Basics, J's Ramblings / By

What will happen? World markets are in rough shape.  Banks are spiralling out of control – no faith in lending. Governments to the rescue – will that help. Your Business! What to do to make it survive? First thing – focus on your existing customers.  Treat them like gold. You will not keep them all in a recession, but keep as many as you can.  Give them no reason to leave.  Give as much value as you can.  Meet their needs and wants.  And communicate – customers love to be talked too!

Recession Proof your Business Read More »