J’s Ramblings

Core of Search Engine Optimization

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The core of Search Engine Optimization is writing good quality content that is tightly focused around a central idea. This goes back to how we were taught to read and write.  Jane and Mike had a ball. They bounced the ball. The ball was red. They were bouncing the ball and it hit a tree. – the whole story was about the ball. Begin every new content creation project (new web page, description of your products, blog post, etc) by first determining what is the central idea. That is what is makes it the core of search engine optimization. Then come up with the […]

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Facebook EdgeRank determines what is on the Wall

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Facebook shows updates and other activities from your friends (personal accounts) or your fans (business pages) on the Wall.  These various items can include new fans or friends.  It can include posting of a new update, picture or video, or sharing a link.  It also includes the commenting activity of friends and fans. For most users it is not realistic that all activity of either friends or fans be displayed on the Facebook Wall. Therefore, Facebook has designed a process to show each user the optimum updates on their unique wall.  The process that regulates what you see on the wall is called EdgeRank. 

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WordPress Multisite Help – WPMU DEV

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WPMU DEV – The WordPress Experts. Having to do more and more with WordPress with clients, increasingly using more complex plugins and incorporating multi-site into our WordPress development here at ZedBiz, I found myself searching online for a variety of solutions.  The site that seem to come up time and time again with expert advice was WPMU.org. As I delved deeper into what this site had to offer I saw that they had a number of free tools, but they also had a premium membership that offered over 300 excellent plugins and themes.  As well this premium WordPress membership also had excellent support area

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Sales Cycles

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I have been working with many organizations on their sales cycle lately.  By optimizing the sales cycle, a business can drastically improve overall revenue.  By shortening the sales cycle a firm can improve products faster, respond quicker to clients needs and improve overall client satisfaction. First, we should really clarify what we mean by the sales cycle.  I classify the sales cycle as the portion of the sales process that starts with a qualified lead and ends with a closed sale.  Now the reason the sales cycle uses the term cycle (and one key to improving overall sales and revenue) are in the realization

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Back from Holidays

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I just got back today from a week in BC.  It was really amazing week.  We left last Sunday and headed to Lake Louise where my boys Snowboard with EvolveSSX. Then we headed west through the Rogers Pass.  The mountains are truly breathtaking and we had a couple hours of daylight to enjoy their magnificence.  We stayed Sunday night at Salmon Arm in a great hotel – the Holiday Inn Express.  Beautiful suite, clean and comfortable rooms, and a nice hot breakfast all included. The next day we were off for Whistler – through the back country.  A truly breathtaking scenic drive that everyone

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