J’s Ramblings

Website Design – WordPress? Html? or ??

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I like to think I keep an open mind about most things. Working for a variety of clients in many industries, you get to hear all kinds of opinions.  Not that I believe it all.  But I need to not dismiss the thoughts, beliefs and ideals of the people I work with (no matter how dillusional they seem to be). One area that there is lots of discussion is around the tools and underlying format to use when building a website.  This debate has been going on for some time.  I remember the discussions I had with my brother-in-law years ago as we debated […]

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What is an E-Marketing Strategy?

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E-Marketing – wikipedia defines it as ‘digital marketing or online marketing – where your market or promote your product or service over the internet.’ Creating your E-Marketing strategy begins – like any other marketing strategy – with your target market and your USP. From there you have to determine your customers buying behaviour related to the internet. How do they interact online? What actions are they taking – related to the internet – that leads them to purchasing your product or service. The review of the online buying behaviour should allow you to determine which online tools will be most impactful to your target

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Guaranteed E-Marketing Results

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Dear Client, I know you want me to fix something. You want more profit, more sales, more results from your website, more customers in your store. You heard that E-marketing, the internet is the way of the future. And it is ALL FREE. Just create a website and the customers will come. Just get on Google’s first page and your business will have too many customers. Just create an email list and create product demand like turning on a tap. Well sorry to burst your bubble, but it just ain’t that easy. First and foremost – it is not like flicking a switch. Using

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Domain Registry of Canada

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Warning!!! There is a company called Domain Registry of Canada that I believe is doing some sneaky marketing! Domain Registration Pretty basic – you need a domain name for your website, so you go to a site like zeddomains, godaddy, namespro, etc – and purchase a domain.  You can buy it for a year, 2 years, or longer.  Basic .com domains cost you about $10, .ca can cost about $14 or so, very few domains extensions cost more than $20/year. When your domain is getting close to renewing, the company that sold you the domain will send you an email that your domain is

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Writing more and better

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One of the things I need to do is write more and write better. The main key to writing better is to practice. You can improve your writing by simply writing more words and analyzing what you wrote. I have done a little research to how I can write more effectively, and also write more consistently. First from Jeff Goins site here are seven tips for more effective writing: Practice Challenge Yourself Be Yourself Don’t write like an Idiot Start Small Don’t give up Learn to pitch your pieces. I think for me the ones I need to focus on are practicing, challenging myself

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