J’s Ramblings

When we discuss changes to curriculum at Olds College one thing that we are always trying to stress is employability skills.  We talk about good writing skills, the ability to put your thoughts together in an organized format onto paper in some type of report or other structure.  We also are concerned with people skills, understanding our own thoughts and emotions and also relating well with others (almost makes you think about kindergarten – not a diploma college program).  Communicating your ideas is another essential skill today’s students need to have.  Leadership is talked about – but not taught or worked on enough in

Why is the world full of so much crappy marketing.  Can marketing people not stick to the basics – do what work – what they learned in school or wherever they learned what marketing is about. Target Market >> Know your marketing environment >> Market Positioning >> Key Message >> Pick Media (marketing element) >> Create the Ad – AIDA >> Monitor, Test, Track!! Pretty Simple! AIDA – Attention – Interest – Desire – Action.  Leave out one step and you might as well throw your money away.  Or maybe at least give it to charity – at least then it will do some

Marketing Mix Basics. The marketing mix has been compared to your recipe for a great meal – but in reality the marketing mix is much more than simply the recipe.  It is the multitude of parts that go in to that great meal, starting with the planning ahead of time (marketing strategy), choosing the location and atmosphere (place).  Then there is the meal itself, the choice of main dish and side dishes to be served, and even the wine to be served (product & features).  Then another factor is the cost of the meal, not only the cost of the food, but also of

The family is heading out to Saskatchewan today – going to TurtleLake to spend some time at the in-laws cabin.  I will follow them up later on the weekend. At this time I think this is appropriate 🙂 The Last Saskatchewan Pirate I used to be a farmer and I made a livin’ fine I had a little stretch of land along the CP line But times went by and though I tried the money wasn’t there And bankers came and took my land and told me fair is fair I looked for every kind of job, the answer always no “Hire you now?”