I have been working to get CAMA back up and running – so come on out to this meeting!


Source: Canadian Agri-Marketing Association news release

The Canadian Agri-Marketing Association (CAMA) is pleased to invite you and your collegues to attend an upcoming meeting in Olds, AB. The CAMA Alberta Chapter has been inactive for a few years and the CAMA National Committee is organizing the following meeting to rebuild enthusiasm in the Alberta Chapter. There is no charge to attend this meeting, however, we do require pre-registration by April 1.

To help us spread the word about this meeting and CAMA, please forward this email to those you feel would benefit from CAMA. To learn more about the benefits of CAMA, visit our website at www.cama.org.

With your help, we look forward to rebuilding the Alberta CAMA Chapter and seeing you at the following meeting:

“Old MacDonald has a Blog” – Social Media in Agriculture Marketing
Guest Speaker – Steve Warme, Woodruff Sweitzer

We’ll examine some of the latest tools and techniques being used for social media marketing today, what is currently happening in the agricultural world online and how best to harness current and emerging tools.

Steve Warme is the vice-president of account services with Woodruff Sweitzer Calgary where he propels results-oriented communications projects and strategies for clients. Steve has extensive experience in digital marketing strategy and execution. Prior to joining Woodruff Sweitzer, Steve was an account director at Rare Method, an advertising firm that specializes in integrated marketing programs and online media buying. Before this, Steve was program director at interactive marketing powerhouse, Critical Mass, where he was responsible for overseeing the development and deployment of results-based marketing programs for Dell and Mercedes Benz U.S.A.

Tour of Innovation BioFuel Technology Centre (Optional)
A tour will be offered of the Olds College School of Innovation BioFuel Technology Centre. Learn how they have made Alberta’s first ASTM standard Bio-Diesel and have distributed it to a group of farm partners in the area.

The tour will begin at the Faculty Centre at 3:00pm.

Meeting Details

Date: Monday, April 6, 2009
Location: Faculty Club, Olds College, Olds, AB (see the attached map)

Tour of Innovation BioFuel Technology Centre: 3:00pm (Optional)
Networking: 4:00 pm (Cash bar and hors d’oeuvres)
CAMA Chapter Overview: 4:30 pm
Guest Speaker: 5:00 pm
Networking: 5:30 pm

This event will be paid for and hosted by the National Committee of the Canadian Agri-Marketing Association.

To register and for more information, contact Mary Thornley — by email: camaont@bmts.com or telephone: (519) 389-6552 before April 1, 2009.

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