Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Marketing comes down to Communication

Leave a Comment / J's Ramblings, Marketing Basics / By

That is it in a nutshell – communicate to a potential buyer what your product or service can do for them. Lately I have been re-watching some episodes of Mad Men. It is a netflix series about an advertising agency on Madison Avenue in New York. The show starts in the late 50’s, some might say the start of the Advertising age. It goes through the 60’s and into the 70’s. You see the rise of TV advertising as well as the start of the data analysis that they are beginning to do. An interesting episode was when the agency got its first computer […]

Marketing comes down to Communication Read More »

Target Market – Do I need one?

1 Comment / Business Basics, J's Ramblings, Marketing Basics / By

Your target customer is that person that matches these two criteria. They are most likely to buy from you, not only once, but over and over again. They will get the most value from what you offer. Not only from the actual product, but also from everything extra that you give your customers. You cannot afford to target everyone with your marketing. It will be ineffective. It will be expensive. It simply will NOT WORK! By having a clearly defined target market, it is much easier to create effective marketing strategies that are a long term investment. Knowing your target market will also help

Target Market – Do I need one? Read More »

Target Market – Is it really that Important?

Leave a Comment / Marketing Basics / By

Short answer is yes, it is vital to great marketing to have a clearly defined target market. If you target just anyone, your message will be heard by NO ONE! Think of this simple example. Imagine you are in a crowded mall. You stand up on top of one of those flat benches that you try to sit on and are so hard on your butt. And you yell out.. “Hey, you need new shoes, there are some here that are just perfect for you!” Will anyone in that crowded mall think you are talking to them?  I doubt it. Maybe the odd person

Target Market – Is it really that Important? Read More »

Marketing – Doing it Right

Leave a Comment / J's Ramblings, Marketing Basics / By

Marketing is the lifeblood of any business. Without Marketing – you won’t get new clients nor retain old clients. Here is my definition of Marketing ‘Marketing is EVERYTHING related to (that affects) the sale and transfer of Your Product to Your Client‘ (read more here > http://www.zedpromarketing.com/js-ramblings/basics-of-marketing/) So that includes any type of selling, it includes referrals, it includes word of mouth, in includes telling friends about your business. It also includes how you interact with your clients and customers. It includes matching the products you sell to what your clients need. It includes having the right quality of products and services at the

Marketing – Doing it Right Read More »

Key Factors for your WordPress Website

Leave a Comment / Business Basics, Marketing Basics / By

If you read my last post, I outlined many reasons why WordPress is the best solution for your business website. Now that you are ready to move forward, I want to touch on a few more key things to think about. Besides the design or look of your website, there is also a number of key behind the scenes factors to consider. One big factor is the content of your website. Words do matter. Having good copy is vital to your website actually doing its job of promoting your business. You also need to be concerned about how the search engines will view your

Key Factors for your WordPress Website Read More »