Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Why WordPress for your Business Website

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WordPress is the professional option to build a website for your business. Other website builders are often easy to use, have nice designs, and have a great array of features. WordPress gives you the flexibility to grow your business in any direction, to any size, do really do whatever you want online. WordPress is what the majority of marketing  professionals choose to build websites with.That is the main reason why I believe it is best to choose WordPress for your business website. It has the best holistic approach to allow you to build a sustainable and professional business website. Here are a few significant reasons that […]

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Is December a good time to start Marketing your Business?

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Yes it’s busy! Christmas is always a busy time of the year. It’s getting colder.  Family start to show up. Shopping and baking and decorating. All these things add to the long list we already have. So, now you are thinking about adding to that list. Some type of holiday marketing strategy for your business. Everyone is spending money, so why not get your share. Is it too late? So close to Christmas, do I have time to do any type of marketing.I believe there is always time for marketing. And if done right, what you do today, and in these days leading up

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Marketing – Who has the Time

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Marketing Specialist Marketing Guru Marketing Expert Business Consultant Entrepreneur Business owner Sales Trainer Marketing Professor Digital Expert Web Designer VP Marketing Marketing Idealist Business Advisor I’ve had many titles over the years. More experience than most. More education and training than a lot of business owners. But yet, I still have to learn every day, and I get overwhelmed. Just this morning I was reviewing a nice concise download called Ultimate Marketing Toolkit. As a marketing professional I thought it was a good resource. One section was the Definitive Marketing Checklist which had 5 different parts. Each of those parts had from 4 to

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Print Advertising – Is It Dead?

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I was in Canadian Tire yesterday, talking with a great girl who was doing product demos. She had a great personality, really into her job. She knew the product very well, and even helped me find what I was looking for at Canadian Tire. I was very impressed. As we talked more… she mentioned she had taken Advertising in school, but she stated, “Advertising is pretty much dead, no one uses newspapers anymore.” Hmmmmm, that got me thinking…. Is print advertising dead? While I don’t necessarily recommend print advertising to many of my clients, as I feel there is more economical and efficient methods

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Cross Promotions in Strategic Marketing

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I was staying at a local Bed and Breakfast. They had my room all ready, and along with things, they had an envelope that inside contained two passes for the Hot Springs. This was an excellent example of cross promotions. A cross promotion is simply when on business refers or promotes another.  It can be one way or uni-lateral promotions. In this example, it was only one way, although it still benefited both businesses. The Bed and Breakfast could make their clients happy with free passes, and the Hot Springs could get new customers in their door. Cross promotions can be very cost effective.

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