Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Marketing … Really, Really Simple

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Marketing is really pretty simple. At its core, it really is communication. Telling people what you do… telling the right people what you do. That is it. The strategies to do this can be complex or simple… and there are many different ways to do this. But it all really comes down to telling the right people what you do. So who are the right people? They are the ones that want or need what you have to offer. Pretty simple! If you change oil, it’s someone who has a car and needs an oil change. If you provide therapeutic massage, its someone with […]

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Marketing …. really

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Here are some marketing quotes that have a bit of truth in them. Give your opinion. So long as there’s a jingle in your head, television isn’t free. ~ Jason Love It is our job to make women unhappy with what they have. ~ B. Earl Puckett “[Sales and marketing] have to start talking to each other. They’ve got to stop spilling each other’s beers.” ~ Ann Handley Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does. ~ Stuart H. Britt Nothing draws a crowd like a crowd. ~ P. T.

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Talking

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What’s the best marketing advice in the world? Talk to your customers! That is the number one way you can improve your bottom line…. Talk to them, ask them questions, and listen to what they say. The more you do this, the better your business will be. What are some questions you should be asking? How was your _______________? (meal, experience, stay, the service, etc.) How did you find out about us? Why did you choose us? Anything we can do better? Did we do anything that you really liked? What did you not like? Would you refer your family or friends? When would

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Key Marketing Info

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I talk to so many people struggling with getting new clients, selling more product, increasing sales. One thing that I see time and again is not having the key marketing information easily accessible to potential clients. Too often a business owner will not look at their own marketing items critically enough, through the lens of the customer. So here is a few areas you should check in your own business. Contact information – What is the best way for people to get in touch. Email? Phone? Contact Form online? Whichever way is best, make sure it can be accessed directly. A clear link to

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Marketing Idealist

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I have tried to find my brand, what to distinguish me, my thoughts, my philosophy on marketing, from other marketing consultants. I believe this is an ongoing process. One term I have use is Marketing Idealist. People have asked me what that means. For me that has two meanings. The first, the most direct meaning is that I create, conjure, construct new marketing ideas. I have the ability to take your business, your products, your target market, your ideal client, and come up with new and innovative ways to communicate your business. I am proud of the fact that marketing ideas come to me,

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