Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Where to Start with your Marketing?

Leave a Comment / Business Basics, J's Ramblings, Marketing Basics / By

Endless amount of ideas. Everyone has an opinion about what is the best way. We all grew up and continue to be inundated with various forms of marketing, from TV ads and websites to pop-up banners and telemarketers. Everyone loves and hates marketing!! You though… you need more clients, more people in your business, more sales. You accept the fact that you need to do some kind of marketing. You have a logo, a business card, maybe a decent website. Those are simply marketing items. They may help occasionally to get a new client to know about your business. But they are not a […]

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Gmail vs. Constant Contact

Leave a Comment / Internet Tools, J's Ramblings, Marketing Basics / By

So Gmail vs. Constant Contact – I had a good friend ask which they should be using. It seems they had someone question their use of Gmail in their business. They had been told that Gmail was bad and Constant Contact was good. My view is that person did not really know exactly what they were talking about – as they are different tools, although both do use email. Gmail is simply an online general purpose email program – very robust, VERY secure (if your password is secure) and full of great features. I checked the CC website just to confirm that they had

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Business Community vs. Business Relationships

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I have always stressed that business is about relationships. ‘It’s not what you know but who you know’ ‘People don’t care how much you know until they know how much you care’ A big part of my marketing strategies I develop for my clients are about building relationships with prospects and clients. I have always felt this is key to long term business success. Now a new buzzword or concept is emerging. It has been around for a while, but has grown tremendously over the last five to ten years with the rise in social media. Business community – building your own community for

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DIY Website??

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Can you do your website on your own? Yes, I do believe that you can do your website on your own. This could be assigning it to someone on your staff, or doing it yourself if that works for your business. In fact, this does has its advantages. You or your staff members do know your customers best, and should be able to relate to them. Really a website is simply another way to communicate to clients and prospects. Remember that when you are putting your site together. There are a few areas where I would suggest you get help. First of all, get

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Business Logo Tips from Amber Cockwill

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Amber Cockwill posted this on Facebook and it was such great advice I needed to re-post here! Design/Business Logo Tips – When having a logo created be sure of the following: 1) The logo needs to work both horizontally AND vertically. This will likely mean that you will end up with 2 versions of your final logo. 2) Your logo needs to be legible when scaled down to 1″. Often time small versions are required in small ad spaces; think paper Ads etc. 3) If your logo has a graphic (not just text based) and that graphic were to be used as a stand-a-lone

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